Thrive now. Regret nothing Later. Bekijk in Nederlands

Unconventional coaching
for the highly committed entrepreneur

We get to the source of why individuals often fail to achieve what matters to them. We introduce you to powerful distinctions that once implemented, lead to effective, highly productive lives and businesses.

Since 1986, we have been privileged to work with some of the most dynamic and committed individuals and organizations, both nationally and globally.

Our range of clients includes business owners, CEOs, engineers, commercial real-estate professionals, executive vice presidents, professional actors, business coaches and consultants, health-care providers, professional athletes, etc.

If you would like to engage in a conversation for creating more powerful results in your life or business, please contact us. We would be honored to speak with you.


Minimum coaching agreement: 14 hours

(approximately 3 months), €15,000

Straight-Line Coaching is specifically for individuals who are committed to dramatically increasing their results in life both personally and professionally. We work with individuals who say what it is that they are going to do and follow through.

You must be willing to alter your behaviors and actions as needed in order to get the results you desire.

Commitment as defined above is a prerequisite to working with us.

The above sentence means exactly what it says.

All compensation is paid prior to the first coaching session and is non-refundable. If you choose to quit for any reason, all unused compensation will be donated to the Navy SEAL Foundation, the Fallen Heroes Foundation, or a charity of our choice.

Straight-Line Coaching is not for the faint of heart.

We are honoured to speak with you. To request a one-on-one session contact us.


Johan van der Put is available on a limited basis for speaking engagements.

Johan speaks on Straight-Line Leadership and Straight-Line Coaching. Speaking engagements are custom designed to fit the needs of your organization.

Speaking engagement commitment: €12,500

Arrangements for speaking engagements must be finalized a minimum of 90 days prior to event.

About us


Johan is the founder and Executive Director of Straight-Line Business School. The focus of Johan’s work is on influencing the desired outcomes of entrepreneurs, executives, business owners, and companies. Johan is a frequent keynote speaker on Straight-Line Coaching and Straight-Line Leadership. He shares potent insights on impacting performance and getting to the source of challenging problems with mid-sized and large organizations throughout Europe.


As the first female Certified Straight-Line Coach in Europe, Mandy works with entrepreneurs throughout the world to become more successful in their business endeavors. Mandy is the founder of Straight-Line Business School located in Holland and Belgium. With over one thousand members, the goal of Straight-Line Business School is helping entrepreneurs to stand up and create a powerful life & business, so that they automatically give the next generation the opportunity to do the same.”


"Judith is a Certified Straight-Line Coach who serves as a catalyst to entrepreneurs and business owners throughout Europe, North America, and Canada. She is frequently contacted by businesses seeking her unique approaches to addressing anemic growth and stagnation in highly competitive environments. Judith’s ability to train her clients to resolve complex and challenging issues with speed and precision has made her one of the most in-demand performance facilitators on two continents.”

Board of Directors


Dusan Djukich is co-founder and a Senior Partner for Corporate Reinvention Associates, a global coaching firm that specializes in individual and organizational performance.

He is the creator and developer of Straight-Line Coaching technologies. For the last 24 years, Dusan has been privileged to work with more than 5,000 entrepreneurs, Senior-Level Executives and highly committed individuals from all walks of life in creating unreasonable results with his unconventional coaching style.


Mia Hewett has been a successful business owner, performance catalyst and effectiveness coach for the past 24 years. Her diagnostic ability and coaching acumen allows her to rapidly get to the source of individual and organizational performance issues. She is an in demand international speaker, who speaks on “Straight-Line Effectiveness,” and “Getting to the Source of Problems Now.”

When her schedule permits, Mia leads teams of dedicated entrepreneurs in supplying clean water filtration systems to developing countries. As an avid runner, she has excelled in becoming a 5 Star Finisher in the World Marathon Majors.


Steve Tefsky is a highly versatile corporate catalyst, known for his straightforward, no nonsense approach in assisting individuals and companies to get more of what they want and in many instances, to get rid of what they don’t want. His expertise includes strategy, recruiting, retention, sales, organization, and leadership.

When his schedule permits, Steve enjoys movies, golf, and training/coaching non-profit organizations in achieving their fundraising goals.


Tammara Moore is a renowned and accomplished leader in the human and organizational performance professions with 15 years of experience in implementing Straight-Line methodologies. Tammara has built a thriving multi-million dollar business of her own in a highly competitive environment. She is driven by an intense passion to impact desired results in the lives of entrepreneurs and healthcare providers. As a dynamic and powerful public presenter, Tammara is frequently sought out by organizations nationwide, to deliver her impactful “Results Now” program for entrepreneurs and business owners.

Corporate Clients

Johan is as a Principal connected with Corporate Reinvention Associates based in Northern California.

Founded in 1986 by Dusan Djukich, Corporate Reinvention Associates has served many of the finest organizations and corporations in the world today. The partial list of our clients below points to the caliber of Corporate Reinvention Associates’ message, the value of its content, and the effectiveness of its interventions. More than 71 percent of Corporate Reinvention Associates’ business in 2012 was repeat business from existing clients who have used our services in previous years.

We work with businesses and corporations, large and mid-sized companies, including several of the Fortune 500 companies, as well as governmental organizations, educational institutions, and charitable foundations, assisting entrepreneurs and executives to reach higher through more effective use of their most crucial resources – the commitment and operating foundations of their people.




The book

"This book boldly demonstrates why Djukich is regarded as the ultimate performance catalyst to business. He simply kicks the hell out of the sacred cows that keep individuals and businesses stuck."

  • "Dusan Djukich is an extraordinary individual, an extraordinary coach, and now I find to my delight he is extraordinarily articulate at not just explaining what it takes to get from A to B but in making that journey a compelling one. As you read through the distinctions in this book, you will find that even your most difficult goals seem simpler and more achievable; as you apply these distinctions, you will be amazed to watch yourself bring those goals to life!"
    Michael Neill, bestselling author of Supercoach: 10 Secrets to Transform Anyone’s Life
  • "Djukich brilliantly communicates a technology that top level executives have paid a fortune to master. He simplifies it in such a way that literally anyone can grasp it."
    Jim Manton, President, Manton Advisory Services
  • "I‘ve never read anything like it. It’s definitely not for the faint of heart. It gets at the very nature of what it takes to live a powerful and effective life."
    Stephen Purvis, Executive Vice President, Trident Investments
  • "Reading this is akin to sitting for weeks on the other end of the log with the Socrates of modern coaching."
    David Firth, author of Human 2.0 and From Making a Living to Creating a Life
  • "Not some lame theory. Brutally direct and brilliant."
    Kent H. Hillhouse, Major General, US Army
  • "Straight-up powerful and straight-away useful."
    Dale Dauten, Houston Chronicle
  • "Dusan Djukich is one of the most SEE-DO individuals that I have ever met. He sees the goal and just goes there. It is a straight line process. In this book, you will learn that it is equally important to know where you stand and what’s required to get to your desired goal. Dusan’s stance is without clutter. His approach to leadership is wonderfully unobstructed and straightforward."
    Darby Checketts, author of The New American Prosperity
  • "Djukich says it straight and demystifies the application of leadership. His words are powerful and he offers a clear, practical approach that makes a difference right now."
    Stephen McGhee, author of Learning to Believe the Unbelievable Straight-Line Leadership
  • "This is not a conventional – empowerment book. It moves you to your core. This book provides powerful insight, stimulating mental challenge, and fresh perspectives enabling the reader to collapse the time frame in accomplishing desired results."
    Kendall E. Colman, CEO, Colman & Company
  • "When more leaders embrace the importance of walking, talking and being the straight line, transition, change and transformation, in all areas of living will be powerful. Dusan offers a prescription for leadership that is destined to become a foundation upon which real leaders will stand."
    Iyanla Vanzant, New York Times Best-selling author of “Peace from Broken Pieces
  • "Dusan’s ‘Straight Line Leadership’ provides great insight on how leaders can leverage their strengths to overcome any challenge. A must-read for aspiring leaders at military academies."
    Major Mike Erwin, United States Army / West Point Military Academy
  • "Dusan Djukich shares the same principles that I live my life by and that I used to create The contents of this book are powerful and life altering. It is my sincere desire that you not only read this book but that you LIVE these principles."
    Deuce Lutui, Offensive Lineman, Arizona Cardinals
  • "Anyone interested in becoming a great leader needs to read this book. Dusan’s straight-forward approach will clarify your objectives, motivate you to succeed and encourage you to overcome the excuses that hold you back from being a world-class leader."
    Clate Mask, CEO of Infusionsoft and New York Times Best-selling author of “Conquer the Chaos

Available now!

Free resource

Download the Best-Selling e-book Straight-Line Leadership by Dusan Djukich.


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